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Chula Heat by Alex – Texas-Born Salsa, Made to Be Craved
Chula Heat by Alex – Texas-Born Salsa, Made to Be Craved
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Local orders only for now: Amarillo/Canyon, TX Area
This is the salsa your abuela wishes she made.
Chula Heat by Alex is homemade in small batches with real ingredients and real heart. Inspired by her roots and her kitchen in Canyon, Texas, Alex pours her warmth and passion into every jar — no preservatives, no shortcuts.
No seed oils. No corn syrup. No poison.
Just good old-fashioned, delicious, responsibly sourced ingredients — and love. The way it should be.
The label tells the story: a confident Latina with a golden smile and a bowl of her signature salsa in hand. It’s bold, just like the flavor inside. Rich tomatoes, fresh peppers, and a hint of heat that doesn’t overpower — it compliments everything from tacos to eggs to chips straight out of the bag.
Alex doesn’t make salsa to sell a product. She makes it because she loves feeding people.
What you’re getting:
- Handcrafted salsa with a smooth kick
- No preservatives — just fresh ingredients
- No seed oils, no corn syrup, no chemicals — ever
- A label you’ll want to show off
- Made with love in Canyon, TX (Est. 2025)
Label Reads:
HOMEMADE WITH LOVE
CHULA HEAT (by Alex)
FRESH INGREDIENTS · NO PRESERVATIVES · EST. 2025 CANYON, TX
🚚 Free Local Delivery (within 10 miles)
✅ Apple Pay eligible — Tap & get it fast.



Alex's salsa is so good that I encouraged her to start selling it and make this store. I believe in that much! Check it out, you won't regret it!